Word: maker
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Because Texans buy more pickups per capita than anyone else, Toyota is banking on a core group of buyers in its backyard. The company has started the courting, launching a limited-edition Tundra co-branded with cowboy-boot maker Lucchese and slapping the Toyota name on the Houston Rockets basketball arena. Traditionally, Toyota has done best in cities and on the coasts, selling Corollas and Camrys to baby boomers and Lexuses to well-off urbanites. On the West Coast, Toyota's share is 16%, double its share in the Midwest and the South. Yet Toyota can no longer count...
When executives do venture into new fields through mergers, they are now more likely to adopt a hands-off policy toward the acquired companies. IBM last year completed the $1.9 billion purchase of Rolm Corp., a Silicon Valley maker of telecommunications equipment. The button-down computer giant has since left its freewheeling subsidiary largely alone. "We didn't come here to fill up the swimming pool with gravel," an IBM official assured Rolm employees, who have happily retained their corporate hot tubs, saunas and water-polo team. General Motors has vowed to pursue a similar strategy with Hughes Aircraft, which...
Consumer-product companies have been going private as well. Mary Kay Ash, chairman of Mary Kay Cosmetics, last May began a $300 million buyout of her company. In August, San Francisco-based Levi Strauss, the largest brand-name clothing maker in the U.S., was acquired for $1.48 billion by a group headed by corporate executives and descendants of the company's founder...
...course, possible that Coke can turn its near disaster into a marketing coup. The company now has two Cokes to compete with Pepsi-Cola, as an industry watcher pointed out--one that tastes like Coke and one that tastes like Pepsi. And since the soft-drink maker will still be selling new Coke, none of the millions of dollars spent to launch that product has been wasted. If anything, the furor created by the flavor change has made Coke more of a household word than ever...
...since 2001, will be leaving her position in June. Quincy House Master Robert P. Kirshner ’70 wrote in an e-mail to the House that she is leaving “to pursue her scientific and cultural interests in farming bacteria and mold as a cheese-maker in Vermont...