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...Atkins-friendly prepackaged foods at a rate of almost three new products a day since January, according to Productscan, a marketing-intelligence firm in Naples, N.Y. Also tasting opportunity are food-and-beverage heavyweights like Anheuser-Busch, which launched a low-carb version of Michelob beer, and boxed-chocolate maker Russell Stover, which put out a line of low-carb candies. Says Gerry Morrison, president of Carbolite Foods in Evansville, Ind.: "This trend has expanded from die-hard low-carbers to a general population that is becoming much more carb-conscious." Indeed, in all-you-can-eat America, where...

Author: /time Magazine | Title: Snacks Go Low Carb | 8/18/2003 | See Source »

...Nile virus or just want to enjoy the outdoors bite-free, there is a fresh crop of products out this year that promise to fight mosquitoes. There are candles, sandalwood sticks, zappers, and traps that emit carbon dioxide (part of what attracts mosquitoes to humans). A Korean cell-phone maker is selling a ring tone that it claims will repel blood-thirsty bugs. The bad news is that the effectiveness of some of these new offerings is questionable...

Author: /time Magazine | Title: How to Bite Back | 8/11/2003 | See Source »

...Staples wall clock plays a curious role in the new film Dirty Pretty Things, a thriller starring Audrey Tautou. The 10-in. timepiece, with its maker's logo plainly visible, fills the screen at a couple of points in the film and looks suspiciously like something put there through the sort of paid product placement that marketers employ to get everything from soft drinks to cars featured in movies. But in this case Staples didn't pay a dime. Instead it is the latest lucky beneficiary of an artist's aesthetic choices...

Author: /time Magazine | Title: Marketing: Cue the Stapler! | 8/11/2003 | See Source »

...stuff," says Ritchie Kremer, a Hollywood prop master. Last summer a manufacturer offered Kremer a cool-looking pen, which the company hoped he would place in the hands of George Clooney, the star of Intolerable Cruelty, due in theaters in October. But the prototype didn't work, and the maker didn't have one that did. So Kremer used a pen from his prop stash instead...

Author: /time Magazine | Title: Marketing: Cue the Stapler! | 8/11/2003 | See Source »

...issuing a second paper last February that mixed up new intelligence information with an old graduate thesis on Saddam's power structure that one of his aides plagiarized from the Internet. And so Campbell is likely to emerge from the fray, still Europe's most powerful political image maker. But even his friends are wondering: Is he winning this battle but losing the war? He's the one in charge of getting voters to think well of the government - and increasingly, they do not. For the first time since Labour came to power in 1997, the Conservatives are starting...

Author: /time Magazine | Title: Out Of The Shadows | 8/5/2003 | See Source »

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