Word: maker
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Like Levi's, denim's other big brands, VF Corp. (maker of Lee and Wrangler) and Guess?, have got a kick in the pants of late. "The story here is the competition," says Isaac Lagnado, president of Tactical Retail Solutions. In the world of blue jeans, denim pluralism was until recently considered blasphemy. That is, until Gap Inc. successfully introduced a complete store-brand jeans line in 1991. According to Lagnado, market share for private-label brands has grown from 8% in 1990 to 18% last year. Levi's has fallen from...
...human touch finds itself yearning for the days not of its parents but of its grandparents. "You get constant change coming at you, and the reaction is to head to the things of comfort--family, religion, marriage, kids," says Chip Walker, director of global marketing for Phillips, the electronics maker...
Mattel, the maker of the Uno card game, is sponsoring the national event in conjunction with Comic Relief--a community service organization founded by Robin Williams, Whoopi Goldberg and Billy Crystal...
...cost-cutting executive at general Mills, Mark Willes helped put the maker of Wheaties, Trix and Lucky Charms on a strict diet and fatten the company's bottom line. These days, as chief of the Times Mirror Co., Willes is crunching more than Cheerios--he has set out to prove that newspapers can be packaged and marketed as effectively as snack food. And he has chosen the goliath Los Angeles Times, the chain's flagship, as his latest demonstration project. In the process, the former champion of breakfasts is demolishing the old order at America's fourth largest paper. Last...
...esteemed and veteran matchmakers, who are constantly battling one another, makes it his 24 hour mission in this tiny hamlet to bring people together in a pleasant way. As he says on his home video (one of the movie's oddly anachronistic touches): "I am a maker of matches, the human kind"--that's for clarity's sake--"where people get together, get married and live happily ever after." He then proceeds to reassure his viewers that this ambitious project of long-term matchmaking can be measured quantitatively with pie charts and line graphs...