Word: maker
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...anticipation of this era, software companies are teaming up fast. In the past few weeks, Novell, a network-software leader, has announced plans to buy WordPerfect, a top maker of word-processing software; Adobe and Aldus, both publishing software firms, are hooking up, as are Electronic Arts and Broderbund, makers of games and educational software. Such mergers, of course, are typical of the consolidation going on in the $7.3 billion computer- software industry, where companies are attempting to strengthen their competitive positions for the battles ahead. But even in this context, Gates' sweeping ambition stands out. "The leadership of Microsoft...
...latest instruments of female torture are contraptions with names like Wonderbra and Super-Uplift that force a woman's breasts, however small, into a harness, creating cleavage of the sort enjoyed by Dolly Parton. The maker of Super-Uplift describes its product as a feat of engineering (constructed with 46 separate components and underwires, a "gate back" for anchoring, and ridged shoulder straps to prevent the "embarrassing jellies-on-a-plate look"), but it is actually a feat of marketing. Reconvincing women that the absence of breasts holds them back is as easy as forcing hemlines up or down...
Make way for the Swatchmobile, a sassy two-seater that looks like a cross between a Volkswagen Beetle and a Rambler. In fact, it is the product of an odd corporate marriage sealed last week between Mercedes-Benz, the maker of luxury cars, and Nicolas Hayek, the man who put almost 150 million Swatches on wrists all over the world. So far, the two companies have worked on separate prototypes, which they plan to merge into a single model produced by a joint company (Hayek's stake is 49%, Mercedes' 51%) for the 1997 market...
...growth, reported last week by the Federal Reserve, corporate layoffs continued. Among the latest cuts: 5,500 positions, or 25% of the banking work force, at Fleet Financial Group, parent of New England's largest bank; and 4,400 positions, or 7% of the work force, at Raytheon Co., maker of the Patriot missile...
...Perhaps Matt Boyle '94, seasoned veteran of the Quad, knows. "Well, that's an interesting question," says Boyle. "What most people don't know is that the Q-RAC used to be called the QRALC: Quality Recreation at Low cost. It's kind of like ZEBCO, the fishing pole maker, you know, the Zero Error Bomb Corporation. The Q-RAC used to make bombs in World War II." Edified, I probe deeper...