Word: makers
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Dates: during 1950-1959
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BORG-WARNER'S Norge Division, fifth biggest appliance maker (1953 sales: $44.5 million), had a phenomenal 29 % jump in sales in the first four months of 1954, is now looking for a total 50% increase by year's end. Norge's prize product, its automatic washer, is up 40% (v. a 10% jump for the industry); and a newly designed refrigerator has zoomed 186.4% over...
High scorers Ed Curtis and Captain Phil Waring, and play-maker Monk Aiello will start and play most of the game at attack. John Howard, who scored twice against M.I.T., and Don Dawidoff will be on hand for substitution...
...answered correctly by 60 percent of those trying to pick one of the five possible answers usually provided in ETS tests. If more people choose a particular wrong answer that the right one, the question is eliminated. This occasionally happens because of ambiguity on the part of the test-maker. An example of this is the following question included in a recent aptitude test...
...Charles G. Mortimer, 53, moved up from executive vice president to president of General Foods Corp., largest U.S. maker of packaged foods (Birds Eye, Maxwell House, Jell-0, Swans Down, Baker's Chocolate, Gaines Dog Food, etc.). He succeeds Austin S. Igleheart, who became board chairman. A onetime adman, Mortimer discovered one day that Postum Co. (predecessor of General Foods) had just bought Sanka and, "with only a phone call," had canceled his profitable Sanka account, handed it over to a rival agency. Later the company saw the mistake and in 1928 hired him as Sanka's advertising...
SUNBEAM Corp., a major small-appliance maker (1953 net sales: $79,860,203), may soon make its first move into the heavy-appliance field. The company is now test-marketing a three-quarter-ton home air conditioner ($389.50), expects to sell it through small housewares stores...