Word: makers
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Dates: during 1950-1959
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...live-TV fight is an artistic squabble. Producers and directors of such live shows as Studio One, U.S. Steel Hour and Philco Goodyear TV Playhouse argue that the theaterlike thrill of live TV cannot be captured on film, and that live performances hold more excitement and spontaneity. Replies Film-Maker Hal Roach-"Who wants to see a stagehand in the wrong place, or hear an actor muff his lines? That's what spontaneity means...
...Canty, the team's six foot three center, led the freshman scoring for the year, nosing out Dolven by three points. Others who saw considerable action during the past season were Lou Lowenfels, the team's top play-maker, Dick Hurley, another outstanding guard, Phil Haughey, a six foot four forward, and Bob Barnett, whom Wilson rates as one of the most improved members of the squad...
...Delhi last week, Indian government officials pored over plans for a $150 million steel mill. Both Britons and Americans had wanted to build it, but lost out in the bidding. The winner: a group headed by Germany's famed old munitions maker, Krupp. In the busy Brazilian cities of Rio and São Paulo, bars were crowded with German businessmen speaking painfully correct Portuguese, while not far away another huge steel plant was being built by Germans. In Mexico, University City bustled with preparations for Germany's first big Latin American trade exposition since...
When ballet connoisseurs start talking about the esthetics of their subject, the average citizen beats his way out of the pink-tinted fog to the nearest exit. George Balanchine, the most effective maker of ballets now living, has a refreshingly realistic way of getting down to esthetic fundamentals...
Some of the biggest steps toward improving salesmanship have been taken by the manufacturers. A big West Coast maker of women's coats and suits keeps five sales teams on the road at all times. When a team visits a town, it rents a topnotch hotel suite, puts on a dinner and fashion show for the salesgirls of its retail outlet, tells them all about the products they are selling. After such a show, sales jump 20% to 40% almost immediately. But many businessmen have been slow to adopt such tactics...