Word: makers
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Dates: during 1980-1989
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Like dieters, corporations always launch into restructuring programs with grand hopes. But the speediness of the results ranges widely, as illustrated by two giant Midwestern companies that have gone through drastic reorganizations. While a streamlining program enabled Control Data, the computer maker, to bounce back from near bankruptcy faster than almost anyone expected, a similar process at Firestone Tire & Rubber has proved frustratingly slow in restoring the company's vigor. Their stories...
...weight of its commitments. Control Data's distracted managers were neglecting the firm's core technologies, like data-storage devices, while competitors raced ahead. The company's worldwide share of the market for disk drives reportedly plunged from 55% in 1980 to about 20% in 1985. The computer maker feverishly began cleaning house in 1985, not long before its financial squeeze. The company proceeded to discard some 20 businesses that were too far removed from its basic field. The biggest divestiture came last October, when Control Data sold off 80% of its Commercial Credit subsidiary, a financial-services firm...
...maker and can only put moral pressure...
...videotape helped to show how one family has made a constructive integration of this traumatic experience," said John E. Mack, maker of the videotape and a professor of psychiatry at the Medical School, in a telephone interview yesterday...
...second spots for Trojan condoms in February. "Someone had to break the ice," said Station General Manager James Smith. Cracking the ice some more, WXYZ, the ABC affiliate in Detroit, followed KRON's lead, and will broadcast a 30-second ad for LifeStyles condoms this week. Ansell International, maker of LifeStyles, says the same spot will soon appear on another ABC affiliate, WRTV in Indianapolis...