Word: makers
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Dates: during 1980-1989
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...licensing of comic logos and story lines to outside entrepreneurs has been a major help in bringing profits back to the business. Marvel has licensed Spider-Man and other characters to children's apparel maker Just 4 Kids, Hallmark Cards and Prism Entertainment. Archie Comics is working with a fast-food chain on a restaurant with all-American fare that would feature the faces of the kids from Riverdale High...
Tisch had no real master plan in building his empire, no carefully crafted long-term strategy to consult. He just looked for good deals, an elusive goal for many corporate chiefs. In the late 1960s, Tisch started playing the takeover game. His first catch was Lorillard, maker of Kent and True cigarettes. In 1968 Loews acquired the company in a friendly deal, but soon after the merger was completed, Tisch, taking an active hand, forced out the company's chief executive. No sense in sitting back and watching an acquisition turn sour, he believed. Lorillard profits subsequently showed stronger growth...
...signed a deal in June to boost its stake in the Maserati sports-car company from 3.5% to 15.6%, and plans to bring out a jointly produced convertible priced in the $30,000 range by fall 1987. Ford, meanwhile, is negotiating to buy a majority share of sports-car maker Alfa Romeo...
...least an eyelash, in the running mascara battle between industry leaders Maybelline and Noxell, maker of the Cover Girl brand. The rivals are locked in a legal dispute over Noxell's claim that its new Cover Girl Clean Lash mascara is waterproof...
...Marietta hopes for a big share of the estimated $1 billion annual launching market that the European Space Agency has virtually had to itself since January's shuttle tragedy. But others are eyeing the pie. Among them: General Dynamics, which has built Atlas-class rockets, and McDonnell Douglas, the maker of Delta boosters...