Word: makers
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...author cites handbag maker Coach as a firm that fell to earth trying to bridge market segments. Since the 1970s, Coach had been known as a luxury brand with a status more like Louis Vuitton's or Hermès'. But from 2004 to early 2008, the company opened 94 new stores and dozens of outlet shops. By the end of 2007, same-store sales were dipping for the first time in years. Says the author: "Convenience acts like antimatter to aura and identity." Likewise, Motorola took its sleek, fashionable $400 Razr cell phone and flooded the market with...
...care proxy. "Family members are much less likely to forgo treatments or let go. An 80-year-old patient will tell you, 'I have lived a good, long life. I have no regrets.' But talk to his 50-year-old son, and he isn't ready. Being the decision maker for someone else is a much harder thing to do," says Sachs, who says the role requires more education than is typically given...
...campaign to bring Paranormal Activity to the public is already a movie-industry legend. Shot three years ago by Peli, an Israeli-born video maker, for $11,000 in a week in his house, the picture played a few fright festivals in 2007. While DreamWorks considered buying the rights to do a remake with stars, Steven Spielberg took a copy of PA home to watch it; when he finished his screening, he found his bathroom door inexplicably locked. (He thought the DVD was haunted.) Two weeks ago, Paramount started playing Peli's film at midnight in 16 college towns. Many...
...ideological polarization that has paralyzed Latin America for centuries, he's helped forge one of the more successful examples of how developing nations can expand their underachieving economies while finally narrowing their often epic gaps between rich and poor. It has nurtured top-flight industrial giants like regional jet-maker Embraer, and 52% of its people are now in the middle class. And it is taking tentative but ever surer steps at asserting itself on the diplomatic front in global as well as hemispheric affairs. (Read about Brazil's higher-profile diplomatic role...
...Europe's biggest weapons maker, BAE Systems is used to mounting a defense. But the British firm may soon face its toughest fight yet. Britain's Serious Fraud Office (SFO) said Thursday it plans to prosecute BAE over allegations - consistently denied by the company - that the company paid millions of dollars in bribes to land lucrative business from countries in Africa and Eastern Europe. The agency will soon ask Britain's Attorney General for permission to start legal proceedings, it said in a short statement. BAE, for its part, would "deal with any issues raised in those proceedings...