Word: makers
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...boundaries we have drawn around ourselves for decades are unwinding. When so many consumer products--cameras, books, music, phones--are simply delivery mechanisms for digital code, 0s and 1s, even the companies that manufacture them get confused. So Sony, maker of digital hardware and digital entertainment, finds itself peddling computers that customers can use to rip off Sony music over the Internet. The hard-and-fast physical boundary between your television and your stereo is gone because they're both your computer...
...Electronics With disposable incomes and a penchant for cutting-edge gadgets, youngsters are a key market for firms like electronic-goods maker Beijing Golden Global View Co. "Unlike other electronics companies that have a celebrity praising a product," says Zhang Weimin, project manager at the firm, "we decided to sell our products by using cool, individualistic young people." It helps to offer the right gear. Beijing Golden Global View is expanding its product line from electronic dictionaries to hipper stuff such as digital cameras and MP3 players...
...Cell Phones Chinese mobile-phone maker Panda uses skateboard dudes in a television advertisement to give its cuddly brand a dose of countercultural cool...
Cardhu is on the rocks with the Scotch Whisky Association. The single-malt whisky brand, produced by London-based Diageo, the world's largest spirits maker, ran low on supply. So it blended malts from several distilleries and, except for changing "single-malt" to "pure-malt" on the bottle, kept the same labeling. That got some tartans in a twist. A Scottish Member of Parliament, Angus Robertson, asked Prime Minister Tony Blair to intervene to protect Scotland's heritage, and Diageo agreed to change the color of its bottle. Sales of single-malt whisky continue to rise worldwide, though...
...powered by what should be a record second half for hogmaker Harley-Davidson. In Europe, Italian manufacturer Ducati sold nearly 7,000 of its $10,000 bikes, a company record. At the other end of the price scale, sales of Hero Honda, India's biggest motorcycle maker, are up 15.3% this year. What's powering the growth? In the U.S., "baby boomers are attracted to the allure of Harley-Davidson," says Ed Aaron, an analyst at RBC Capital Markets. "And the company's supply constraints have benefited the competitors." Hot reality shows like Motorcycle Mania and American Chopper, both...