Word: makers
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They come from different parts of the technology universe. Computer powerhouse Hewlett-Packard is an invention factory that has created hundreds of products, things like the handheld calculator, over its 62-year history. Compaq hasn't really invented anything. It sprang to life as an IBM-clone maker in 1982 and shot into the FORTUNE 500 in record time on the basis of its ability to give consumers low-priced machines built with mostly off-the-shelf parts...
...best [books] we’ve published in my fifteen years at FSG [Farrar, Straus & Giroux],” praise not to be taken lightly; the New York Times ran feature articles in both its magazine and book review; and the excitement led Time magazine, that fearless observer and maker of mainstream America to wonder if the book might be “the Next Big American Novel,” “that rare thing, a literary work that everybody’s reading...
...legislative trend is at odds with a new--and unprecedented--marketing push by the makers of ADHD drugs. Until now, drugmakers have heeded a 30-year-old international treaty meant to discourage consumer advertising of psychotropic substances. No more. In one ad, drugmaker Celltech shows a smiling boy and his mom with the message: "One dose covers his ADHD for the whole school day," plus the drug's name, Metadate CD. The ad is running in a dozen magazines, including Ladies' Home Journal, which has two more ADHD drug ads in the same issue--from Shire Pharmaceuticals (maker of Adderall...
...pleased by the new law. But in case she had forgotten what she was up against, she was reminded at last Thursday's signing. A researcher lobbying for funding to test his new ADHD treatment technique was also there--as well as a representative from Novartis, the maker of Ritalin...
Ritalin, the first of the methylphenidates to be approved, works for three to four hours and requires two to three doses a day. The newest generation of drugs in this class does better: Novartis, Ritalin's maker, is waiting to hear whether the FDA will approve its new version, Ritalin LA, which has double the current drug's effective time. Concerta, available since last summer, is effective for 12 hours; Metadate, approved in 1999, lasts about eight hours. A Concerta capsule acts as a minipump, gradually pushing methylphenidate out through tiny, laser-drilled holes in its coating. With Metadate, about...