Word: makers
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...others pay for all the things you'd like to do [with the brand] but your shareholders won't pay for," says John Maries, general manager of the Jaguar Collection. For even smaller but ultra-exclusive companies, like sports-car maker Aston Martin, licensed products can help boost a low profile. Aston Martin has only recently launched its licensing program. And, befitting the producer of a car made famous by James Bond, it's sticking with toys for big boys. Its two initial products are expensive model cars and a Sony video game...
...Princeton game, played in a rainy, muddy muck, was the closest Harvard came to losing in Ivy play that year. Giampaolo went 4-for-4 that day and his 43-yarder, a low line drive that just barely cleared the uprights, proved the difference maker in the game...
...past decade, the company, along with rival Hasbro, has been relying on acquisitions for sales growth. Last year Mattel purchased Learning Co., a maker of educational software with sales of $850 million, for $3.8 billion, and Pleasant Co., maker of American Girl, for $700 million. Not to be outdone, Hasbro picked up Galoob, maker of Star Wars figurines, and Micro Machines for $220 million, Furby founder Tiger Electronics for an additional $335 million and Pokemon licensee Wizards of the Coast for $325 million. When that becomes your business--buying ideas and then marketing the hell out of them...
...society, and in the '70s, Star Wars brought fairy tales to the baby boomers. Films in the '90s, however, largely haven't been as earth-shattering. But that's all about to change, with a fresh new film boasting exciting young talent. Or at least, that's what the maker's of Body Shots would have you believe. It claims, in kinship to movies such as The Breakfast Club that "There are movies that define every decade." Unfortunately, for all it's cheap philosophy, pop psychology and sheer derivativeness from other films, Body Shots will not be reckoned among...
AMERICAN HOME PRODUCTS Fen-phen maker cuts $3.75 billion settlement for injuries. Talk about belt tightening...