Word: makeups
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Dates: during 1940-1949
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...Cain's dream girls are screenable without a change of makeup; so is Jack Dillon. A star halfback and a trained engineer, he has "taffy" blond hair, dimples in his shoulders, and he displays that blend of brass and mechanical ingenuity that is required of a Cain hero, like an Eagle Scout who never heard of the gentler things a Scout is supposed to be. The best things in the book are like the best things in all Cain's books: clear, fast-moving narrative passages in which Jack Dillon tells you step by step how he bluffed...
...dance floor must be intimate enough to make people feel they are really rubbing elbows and posteriors with the great. To these rules, Hover adds a few of his own. Recently he has installed over the dance floor a new lighting fixture designed to enhance milady's makeup. As the evening (and milady's Pancake) begins to wear, the parabolic light slowly dims till by 2 a.m. faces can hardly be discerned...
After the program, Mlle. Mala stated a few general rules for television makeup. Men should first shave, then apply a foundation cream tinted to suit the complexion. Eye shadow and eyelash cream are also important. Mlle. Mala thinks it is too bad that most men shy away from makeup. Women need a dark foundation to disguise "blotches and blemishes," plenty of shadow for double chins, two different shades of brown powder on the cheekbones, non-running mascara on the eyelids, a touch of eyebrow pencil. Lipstick depends on lighting: Mlle. Mala wore blue on her first TV appearance, last week...
...interview candidates and politicians, and to report on fast-breaking maneuvers. Frank McNaughton, TIME's Congressional correspondent, who knows about as many politicians intimately as a newsman can, made so many appearances before the television cameras that he contracted what he called "video sunburn" - from the pancake makeup they smeared on his face each time...
Moving the heavy equipment to the right places in a hurry was the biggest problem. The next biggest was whiskers. Every dark-bearded man who appeared before the camera without makeup, no matter how clean-shaven, looked hirsute. After the first few telecasts of lined, lipless ladies and black-bristled men, there was a rush for makeup. Governor Dewey did an expert job dabbing the finishing touches on his own pancake base for interviews. In his acceptance speech, without makeup, he looked a little like a baby-faced Lincoln. A Charles of the Ritz cosmetician touched up the wives...