Word: makeups
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Dates: during 1950-1959
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...Says Jean Thorn: "I hate it. I take vitamin pills and everything to fatten up a bit." She spends about 20 minutes a day making up ("though I can draw it out to a process of ridiculous length when I have time"), does not stick to any set makeup rules but likes to experiment. For TIME Researcher Jean Franklin, gathering material for the cover story was also an experiment in the rites of beauty. She happily underwent two hair stylings, a permanent, a luxurious facial, was sprayed, splashed and anointed with cosmetics by almost everyone. For the story...
...papers have a startling family resemblance-same front-page makeup and type, same earnest approach to the news. Dwarfed by the New York Times (circ. 570,717 v. 52,137), and heavily dependent on its news service, Chattanooga's Daily Times is nonetheless no poor Confederate-grey copy of its imposing relative. The two stand together on most major issues, e.g., presidential candidates (Eisenhower in 1952 and 1956). But on occasion the Daily Times has tartly differed with the colossus of the North. When Daily Times Washington Correspondent Charles Bartlett, a Pulitzer prizewinner, blasted the Eisenhower Administration for leaking...
...obvious answer-that they want to appear more attractive to men-is only part of the truth. Women insist that it is the psychological lift that makes cosmetics important in their lives. Says Mrs. Ruth Kay, a Cleveland housewife: "If I feel down, I take extra pains with makeup. When a woman feels she looks her best, she radiates a pleasant attitude and gives the entire family a lift. Without makeup she is self-conscious and won't put her best foot forward...
...Oldest Search. The search for youth and beauty is as old as woman herself. Thirteen centuries before Christ, when ancient Egypt's Queen Nefertete was the ideal of beauty, Egyptians placed cones of scented unguents on their heads to melt and thus perfume their faces. The Greeks used makeup and perfume, prized a fine appearance so highly that Athenian magistrates fined sloppy women. In Imperial Rome, women blackened their eyelids, whitened their skins with chalk or white lead, used animal fat and eggs of ants to treat their skin. Ovid scolded his mistress: "Did I not tell...
...powder" the hallmark of the dance-hall girl or the woman of the street. The Gibson girl, created by Artist Charles Dana Gibson, was the modest and aloof dream girl of U.S. males in the early years of the century. It was not until World War I that makeup crawled back to respectability, and not until the Roaring Twenties that it dared to flaunt its painted face-under a permanent wave, invented in Switzerland by Charles Nessler. This wonderful electric gadget brought hope that every head could be curly-though many a hair curled at the early cost...