Word: makeups
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Dates: during 1950-1959
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...Almost all foods need makeup. To give that rich look to cream, add a pinch of the deep yellow spice turmeric. A rubbed-on mixture of lipstick and wax improves oranges; grapes should be lightly dusted with talcum powder; paint steaks and roasts with undiluted grape juice. Butter, ironically, looks best when fortified with a little of the coloring usually sold with oleomargarine...
Performing Chimpanzees. The hoopla is in the great tradition of the late Harry H. Tammen and Frederick G. Bonfils. They ballyhooed the Post to its dominant position in the Rocky Mountains by wild splashes of red ink, trick headlines (DO YOU BELIEVE IN GOD?), a circus makeup, dancing Indians, performing chimpanzees, and stuffed elephants under glass (they kept one in the business office). In his own four years as publisher, Ep Hoyt has shown considerably more restraint, but he has kept the Post growing in circulation (now 226,866), advertising (double in four years), prestige and influence. He has done...
Vitamin Pills. Hoyt scrapped the Post's old sloppy makeup, insisted on sharper leads and shorter stories, used the space saved on more news and ads. He doubled the editorial staff, assigned reporters to an empire beat 1,000 miles wide and 1,500 miles long. He gave the Post an editorial page, took editorializing out of the news columns, and broadened the paper's intensely regional outlook...
Saving Graces. For all their uniform mediocrity, Boston papers do have an individuality of their own. The Democratic Post, with its crazy-quilt makeup, somehow conveys the air of a loquacious New England storekeeper with a lot to say, if not about anything important...
These do not discourage House members who, perhaps more than any other students, represent the general College makeup. Winthrop's percentage of concentrators in each field, is approximately that of the College at large, though traditionally there is an unusually large group of athletes whose ability is reflected in House league standings, and whose names make news across the river on fall Saturday afternoons...