Word: makeups
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Dates: during 1970-1979
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...season Maude will even have a face-lifting, after conceding that she feels "like an old hen with a turkey's neck and crow's-feet-I could be the centerfold for the Audubon Society." Her on-camera rejuvenation will be accomplished with tape and makeup, but the idea for the show came from Bea Arthur herself, who plans to have the real thing during the mid-season hiatus...
...persona to sell cosmetics must have a much more subtle appeal than one hawking dresses, furs or bras. Garments speak for themselves, and the wearer must simply show them to good advantage. Makeup is something else. It blends with the face, and the potential customer cannot distinguish the product apart from the package. So Revson bought the exclusive advertising rights to Hutton's image because she has a "reachable, nonremote" quality. "She is a symbol," he says, "of the ability of the American woman to achieve beauty despite isolated features not in themselves beautiful...
...must create a mood, an ambience," says Hutton. Wrapped in a scruffy blue towel, preparing for a session, she takes extreme pains to transform her face with makeup-glopping a brownish base on her neck to create "shadows," penciling in an outline around the lips to make them look more even. To even out her jaw-the left side is minutely larger than the right-she adds bronze gel to one side...
Grillmen, "window girls" (order takers) and other hired hands must conform to strict rules. Men must keep their hair cropped to military length, and their shoes (black only) highly polished. Women must wear dark low shoes, hair nets and only very light makeup. Viewing the results, Harvard Business School Professor Theodore Levitt describes McDonald's as "a machine that produces, with the help of totally unskilled machine tenders, a highly polished product. Everything is built integrally into the machine itself, into the technology of the system. The only choice available to the attendant is to operate it exactly...
Many of the girls are well-known Sunset Strip characters with names like Sable Starr or Lori Lightning, and their accoutrements are kookier than their names: glitter makeup, an electric Afro pierced by a long-stemmed rose, extremely low-cut dungarees with two suspenders to cover the nipples. The gay and transvestite crowds attracted by performers like Alice Cooper and David Bowie have included one fan dressed as a ladybug and another as the Tin Man in The Wizard of Oz. Indeed, so bizarre is the show on the sidewalk that it produces another kind of damage problem: distracted motorists...