Word: makeups
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Dates: during 1990-1999
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...matter that everyone in the business still calls them girls. These are women who involve themselves in every aspect of their careers. They have a hand in directing the mechanics of a photo shoot -- the lighting, the makeup, the poses and postures -- whatever it takes to make their pictures perfect. They decide which assignments to accept and reject, which exclusive contracts are too binding and which are too rich to pass...
Fame may come from the fashion magazines, but it is the big cosmetics contracts that bring in the serious cash. A top model agrees to represent a line of makeup for Elizabeth Arden, say, or Estee Lauder for a set time period. A major contract would be worth $5 million and run three or four years. Supermodel Crawford signed a four-year deal with Revlon in 1989 that is said to total around $4 million; Paulina Porizkova's exclusive long-term contract with Estee Lauder is probably worth more than $6 million...
...bloodshot eye, the puffy face. They diet rigorously, and smoke to keep the weight off. Even on good days, models fret that they are not perfect enough. "A girl comes to a shoot with a pimple, and everyone's mumbling about her," says Kevyn Aucoin, a New York makeup artist. "She feels like she should commit suicide...
Whatever the type, many supermodels behave like prima donnas. Though the leading photographers and editors praise Evangelista's professionalism, there are those who say she can be the most difficult of all. A member of her hair- and-makeup brigade is asked if she is as much of a prima donna as people say. "She's worse," he replies. "You've seen the movie All About Eve? Enough said. It's Eve Harrington all over again." Says Susan Quillim of the Wilhelmina Models agency in New York: "Linda has been lavished with everything, and now she thinks she's fabulous...
...Makeup: Eugene F. Coyle (Chief); Alison E. Ruffley, Leonard Schulman...