Word: makeups
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Dates: during 1990-1999
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...that opened its first U.S. store in New York City this summer and plans to have 50 stores around the U.S. by the end of 1999. Thousands of square feet in size, Sephora stores are chicly decorated, easy-to-navigate bazaars for the sale of scores of brands of makeup and fragrance. The music is low, the lighting is flattering and the merchandise, much of which is helpfully arranged by category rather than brand, is out for the touching and taking. Salesclerks leave you alone unless you need them; and if you'd prefer to avoid the staff altogether, touch...
While this might sound like a lofty goal for an outfit in the business of selling things like eye-makeup remover, it is one that more and more merchants are aiming to achieve. From department stores to specialty chains to boutiques, retailers are deciding that the way to get customers into the stores is to make the shopping environment less forbidding, more theatrical and more fun. Some call it "retail-tainment" and hope it will counter the rising threat from Internet shopping sites, low-priced outlet malls and the feeling among time-pressed shoppers that fighting your way through...
...movement, men gain power through not talking. "The strength of the genie," said poet Richard Wilbur, "comes from being in a bottle." I'm no biologist, but my guess is that the male human animal was programmed for silence. One can make us talk counter to our genetic makeup, but it is like training kangaroos to box. It's mildly entertaining but pointless...
Beautiful didn't necessarily mean fashionable. Having edited two leading women's magazines over the past 25 years, I am hard pressed to think of a trend that Lauder started. The company never made any effort to be the makeup choice in the fashion shows. What you had with Estee Lauder was the quality of her view, of her demand for an ultrafeminine portrayal of the product. Every woman in every ad was the essence of femininity. Is that the kind of women we are talking about now? I'm not sure, but women know who Lauder is. Hers...
...More male than female 12 No 15 min. - 1 hr., longest on weekends Gino's 20 Holyoke St. Tu 9-5 W-F 8:30-5:30 Sa 8:30-4 $40-$55 wash, cut and dry Cuts by experts run higher--$80-$95 Colors--$55--$250 Perms--$75+ Makeup--$35 Most female, some male 20 Recommended 20 min., shortest at beginning of week Diego at the Loft 57 JFK St. Tu-F 10-7 Sa 10-5 $35-$50 wash, cut and dry Colors--$85-$150 Perms--$85 Mix of male and female...