Word: makeups
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Dates: during 1990-1999
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...leather high chair framed by a white umbrella and chrome mirrors stands empty at Sephora, the hippest cosmetics store in New York City. A sign discreetly advises, SEPHORA MAKEUP ARTISTS ARE ALWAYS AVAILABLE FOR COMPLIMENTARY CONSULTATIONS, but the customers prefer to play in the aisles. In this Art Deco universe, all cosmetics are created equal. Witness the beauty behemoth Estee Lauder occupying the same space as stylish newcomers like BeneFit and Urban Decay. And despite the abundance of salespeople in black pantsuits and single black gloves, supervision is minimal. "I know what I'm looking for, so this works...
...little history for the fashion deprived. In the beginning, there were a few industry giants like Lauder, Revlon and L'Oreal in a wasteland of dull, uniform colors. Then, in 1985, a Canadian makeup artist, Frank Toskan, exploded the spectrum with MAC, an edgy line that became such a success that Lauder bought the company in 1994. Fluke? In 1990 a New York-based makeup artist, Bobbi Brown, scraped together $10,000 to start her own minimalist line, which Lauder also snapped up. In 1995 a 22-year-old premed student, Dineh Mohajer, mixed nail polish to match a pair...
...Today's consumers prefer to grab a lipstick at Victoria's Secret or a boutique store, or to shop online. Nearly 25 new cosmetics websites have been launched this fall. Even the mass-market retailers are taking their cue from the indies. Sears has just introduced T.i.m.e. (The Instant Makeup Expert), a $20 color-coordinated kit; and Target is relying on Sonia Kashuk, Cindy Crawford's makeup artist, for cachet. At the other end of the market, Terry de Gunzburg, a French makeup artist, offers $76 lipsticks and compacts...
...show, Schildkrout and her colleagues focus on five types of bod-mod: tattooing, scarring, piercing, painting and shaping. And while some examples may seem bizarre to Western eyes, says Schildkrout, "we want people to realize that everyone, including themselves, performs some form of transformation. We color our hair, wear makeup, put on clothes, have plastic surgery...
...profits, in a potentially explosive market. Friday's New York Times reports a surge of public relations maneuverings from a number of biotech giants, including Monsanto, Norvartiscoei and DuPont, to put a friendlier face on their modified- food crops here in the U.S. Opponents charge that by changing the makeup of foods to increase productivity or enhance favorable characteristics, the companies are forcing "Frankenstein" crops on the public. Biotech companies have been hush-hush about their products in the U.S., hoping to avoid a repeat of their ill-fated marketing campaigns in Europe, which were met with damaging protests...