Word: makeups
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ABCs Fragrances account for 60% of sales at European Sephoras (makeup is tops at the U.S. stores). Founder Dominique Mandonnaud decided to alphabetize products by brand name, because he wanted to make them "more equal." The best exposure goes to fragrances that fall in the middle of the alphabet, which is why Yves Saint Laurent fought to be placed under S instead of Y. The paradox: "No brand stood out anymore in-store, so only those which spent the most on advertising could thrive," says Aron, noting that Sephora has reversed the policy and now accents niche brands...
Private Label Sephora's brand is its most profitable. It includes bath, makeup and skin-care products. The private label emphasizes choice and mass-market prices. On Aron's visit, the brand's display boasted 83 shades of lipstick, compared with 39 at the Gemey-Maybelline stand...
...shed overt racism. For six weeks a black family from Atlanta (Brian and Renee Sparks and their son Nick) and a white family from Santa Monica, Calif. (Carmen Wurgel, Bruno Marcotulli and daughter Rose), went out into society as members of the opposite race and spent their downtime, sans makeup, sharing a house...
...biggest hurdles were the makeup and prosthetics, which took three hours a day to apply. In a movie, says Cutler, "you have the advantage of lights, film and lenses. Here, it has to work as close as two feet away." Producers and participants say it did, but there were hitches. Brian, who gets a job as a bartender in a white neighborhood on the show, tells time, "I had to put my hands in water a lot, and there was some wash...
This is book No. 5 in the Clique series, a fascinating, almost anthropological exploration of life in the popular girls' set at a rich New York private school. The girls do nothing but obsess about boys, clothes and makeup, talk in phonetically rendered dialogue ("Ehmagawd!") and stab each other in the back. They're scared of each other, but they're stuck with each other--it's like Sartre with lip gloss. "The Pretty Committee girls were like wild animals," thinks Claire, the most sympathetic one (she actually has one dorky, noncool friend). "If they smelled fear, they'd pounce...