Word: making
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Dates: during 1940-1949
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...Miami, oldsters of the Veterans of Foreign Wars abdicated their leadership to the veterans of World War II, who make up 85% of the 1,250,000 members. As commander in chief the V.F.W. elected Clyde A. Lewis, 36-year-old ex-bomber pilot who served in the European theater. Two other World War II veterans were chosen senior and junior1 vice commanders, and heirs apparent to the top job in succeeding years...
...Birnbaum's doorbell rang early one morning and an excited man broke the news. Alfred and Edna Birnbaum, lucky people, had won a $15,000 prefab house raffle ticket. But, they soon found, it takes a heap of money to make a free house a home...
...about $500 to cart it away from its perch on a midtown Manhattan street corner, another $4,500 to put it up somewhere else. Alfred Birnbaum, scraping along on his $105-a-month G.I. benefits while he studies optometry, just didn't have that kind of money. To make matters worse, it was costing $50 rent for every day the house remained on the parking lot, where it had been raffled away (at a loss) by the American Women's Voluntary Services...
Hoffman pointed out that in 1948 the U.S. had a gross national product of $254 billion. "Just three-tenths of 1% more of that spent on British goods,"he said, "and the dollar gap can be closed . . . First, study carefully what the Americans want. Then make it at prices they are able and willing to pay, and package it to appeal to the American consumer. That is the way to earn dollars...This will take energetic salesmanship as well as cheap production. It is the challenge confronting the business statesmanship of Britain...
...doctrines of the Left, with their teaching that the ordinary man can make less effort to produce and yet consume more, have, in the hands of both [the Conservative and Labor] parties, contributed to [the crisis] . . . The Labor Government, as the bearers of responsibility, are very much to blame for their stubbornness in refusing to remit anything of their plans . . . It is not enough for a self-respecting Government merely to say that its opponents would have been no better ... In Britain courage pays political dividends. Those politicians who refuse to prolong the rosy illusions . . . and tell the people soberly...