Word: making
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Dates: during 1940-1949
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...National Social Welfare Assembly (representing the Boy Scouts, Girl Scouts, Family Service Association and 55 other organizations) in cooperation with National Comics Publications, one of the largest U.S. comic-book publishers (37 magazines, 10 million circulation). Their purpose: to present "socially constructive" messages, exchange ideas on how best to make all comic books (with a monthly sale of 50 million) more acceptable to youth leaders, educators, psychiatrists and parents. Before the year is out, U.S. kids will get wholesome advice about racial tolerance, participation in community affairs and health education from such comicbook favorites as the Batman, the Green Arrow...
...nation's art students, from discontented debutantes to determined G.I.s, only a handful will ever make the grade. But the future of U.S. art rests with that handful. Last week the Addison Gallery at Andover, Mass. staged a sneak preview of what some of the more promising students are up to. Gallery Director Bartlett Hayes Jr. had arranged a similar cross-section show last year (TIME, Aug. 16, 1948); this year he invited 25 schools not represented in the first exhibition to submit their prize work. The entries covered the U.S. from Oregon to Alabama, included a smattering...
Fibber McGee & Molly. The McGees (Jim & Marian Jordan) got their start in vaudeville, but now, Jordan says: "We're not sure we even know how to make an entrance any more. Maybe we old people can't adapt successfully to video." But they will try out for TV in October...
Cortisone is made, in 37 chemical steps over a six-month period, from the bile of slaughtered oxen (40 head are required for a single daily dose). Merck & Co., who make it, produce only about 1½ ounces a week. Acutely conscious of the desperate demand, research chemists have been plugging away at the problem, trying to speed the process and eventually mass-produce the drug...
Grocer Clarence Saunders, who made and lost a fortune in the '20s with his Piggly Wiggly stores, had hoped to make a comeback with his "Keedoozle" store (TIME, Aug. 30, 1948). The Keedoozle ("Key does all") idea was fairly complicated, but it boiled down to shoppers punching a key in labeled keyholes, then picking up their groceries at the cashier's desk where they were carried by conveyors. Boasted Saunders: "In five years there will be a thousand Keedoozles in the U.S., selling $5 billion worth of goods...