Word: making
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Dates: during 2000-2009
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...Summit gave Hardwicke 48 days and $37 million to make Twilight. That's not a lot, especially in retrospect, but nobody knew whether the book's popularity would translate into box-office success. "Sisterhood of the Traveling Pants, that was successful," Hardwicke says, "but it made $30 million with this kind of fan base." That led to some improvising. In the book, the crucial scene between Bella and Edward in the school parking lot happens on a snow day, but snow is expensive. "So the snow became the rain. And then I had to cut the rain out and show...
Whatever you make of the psychology of happiness, we know something of its physics. It rises as it ricochets off other people, returning to us stronger by virtue of being released. It gets bigger when we don't care if it gets smaller; we stopped buying all the stuff we didn't need that was supposed to make us happier, and we seem to be happier for it. And who would have expected that...
...more and more fan favorites are figuring out how to parlay their 15 seconds of fame into cash. Chief among them: Charlie Schmidt, who has managed to make some $20,000 from his truly ridiculous Keyboard Cat video. The graphic designer in Spokane, Wash., digitized old VHS tapes of his cat, Fatso, "playing" a keyboard, a low-tech feat achieved by manipulating the cat's paws from underneath Fatso's shirt. Since the Keyboard Cat video went viral in February, the original has had nearly 3.8 million viewings, with millions more for the remixes. (See videos that have cashed...
Schmidt, 58, says he wishes he had been quicker to realize the online appeal of his cat - who, incidentally, died in 1991 - as people snapped up domain names like KeyboardCat.com and PlayHimOffKeyboardCat.com So how did he finally make bank? Part of the money comes from a mobile-phone application, T-shirt designs and licensing agreements; he just inked a deal to let a group in Sweden remix Fatso's signature ditty. But the bulk of the money comes from YouTube. In July, Schmidt snagged an invite to the YouTube partner program, which overlays hit videos with related ads and gives...
...YouTube," he says.) For two years, Irena Schulz has been fielding media offers for Snowball the cockatoo, whose Backstreet Boys dance has been seen nearly 3.3 million times. The former molecular biologist in Dyer, Ind., chooses shows for her bird carefully and has drafted legal agreements to make sure he'll be portrayed in a positive light. But despite appearances on The Late Show with David Letterman and Good Morning America, she says viral videos aren't a sure ticket to the good life. "People think my life is glamorous, but I still spend a lot of my time scrubbing...