Word: making
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Dates: during 2000-2009
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...that we approach life very differently. Scott's never voted. I vote in every election, and I have my kids come with me to hand out literature at the polls. He doesn't like team sports, whereas I'm a baseball coach. We wanted to explore people's decision-making styles. We came up with a model that can predict things that normal demographics can't - whether you got the flu shot, how you feel about gay marriage, your political involvement. We used 30,000 individuals who filled out surveys to predict how people make decisions...
...Hamilton: TRAITS stands for Time, Risk, Altruism, Information, me-Too and Stickiness. Time is whether you're focused on right now or the future. Risk is whether you're willing to take a risk. Altruism is whether you think about others. Information is whether you research before you make a decision. Me-Too is whether you look to others for guidance. Stickiness, whether you stick with what you've already done...
...basis of their TRAITS. Hamilton: Having already taken into account age, income and gender, we can ask you a bunch of questions like how frequently you exercise, how frequently you go to the dentist each year, whether you consider the resale value of your car when you make a purchase - things that deal with the future. [Placing a high value on the future is] associated with driving a hybrid car and drinking red wine. Folks high on the me-Too factor drink whatever people around them drink. People with a high level of brand loyalty - which we find...
...Marchi: We got about 75%-80% of people right, but there's still more work that could be done. For the me-Too trait, we'd love to know who you know. If you look at other people to make decisions, we need to know what their preferences are before we can determine yours...
...lenders? Turning properties into rentals until the market rebounds may sound like an appealing alternative to selling assets at cut-rate prices. "This is another tool to use, and it doesn't cost the government anything," says Representative Gary Miller of California, who has sponsored a bill to make it easier for banks to enter into long-term leases with tenants. (See high-end homes that won't sell...