Word: making
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Dates: during 2000-2009
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...Carrey provided the elephant's voice.) And Goats opened stronger than any Clooney movie of this decade that didn't costar Brad Pitt. The Box certainly didn't measure up to recent Diaz openings, even middling ones. But, like Goats, it cost only about $25 million to make. And Warner Bros. didn't exactly lavish big bucks on marketing the movie. The age-old industry parlance applies to The Box: "It wasn't released - it escaped." (Read TIME's Precious review...
...Hollywood money-mavens say that The Men Who Stare at Goats and the man who stares at ghosts did so poorly? Because, in the land of make-believe, the success of a movie is as much perception as reality. Insiders predict films' box-office take in the early part of the week, monitor the returns on Saturday and then, when the numbers are announced on Sunday morning, say how surprised or disappointed they are. Forecasting the weekend grosses has become a rabid Internet pastime, and the spur to free publicity when news services cover the "story" in Sunday columns like...
Asian American Awareness Week kicked off today with “Obama and Asian America,” a discussion with Jay Bhatt, the guy who founded South Asians for Obama. Didn’t make it? Don’t worry, you didn’t miss the sexy part of the week...
Sweet will be playing “Mad Men” seasons 1 and 2 on the in-store television; implicit in this aspect of the promotion is a challenge to cupcake consumers to make one cupcake last through 26 hours of television without pulling a Roger Sterling-style cardiac arrest (minus the whole “adultery as cause” part) or Peggy-style psychotic freak-out. Perhaps Sweet should have consulted Don before pulling this...
...animal picture book (in three languages) and a letter from something called the Parent Academy. "Keep in mind that you are, and will always be, your child's first and most important teacher," the letter reads. "Miami-Dade County Public Schools has many resources and opportunities for you to make the most of that awesome responsibility." You have to admit, it's a pretty genius interpretation of that old advertising maxim "Get 'em while they're young." (See the 25 best back-to-school gadgets...