Word: making
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Dates: during 2000-2009
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...encouraged audience members to make similar changes in the communities they learn about through “The Wire” and the new Harvard course...
...Garone says the mustache's retro appeal helps make Movember the ultimate viral campaign, dubbing the Mo Bros "walking billboards" for their cause. This allows the organization to operate on a razor-thin margin, spending next to no money on marketing. It's impressive considering the average age of the Movember participants is 31, an age group not known for being charitably inclined. "When you don't normally rock a mustache, people ask you about it and it opens up conversations," Garone says. "A large part [of our success] is through this incremental word of mouth...
...scope of something like Movember. That philosophy is also reflected in the charity most chapters work with, a website called Donors Choose. The site lets local teachers post classroom projects that would otherwise go unfunded - donors contribute to the most deserving requests. Goldman says this lets local chapters make a difference for kids directly in their community, rather than contributing to a more anonymous national organization. But Mustaches for Kids biggest advantage of all, Goldman claims, might be its name. "It just sounds nice," he says. "It's weird enough and memorable enough to stick...
...trick-or-treating." Most of the 100 or so cases of alleged poisoning over the past 50 years, he adds, were probably hoaxes. "You can't prove a negative. You can't prove that it's never, ever happened," Best says. "[But] if it was happening, it would make the news." (See the top 10 celeb-inspired Halloween costumes...
...biggest Halloween danger of all is car accidents. Children are more than twice as likely to be killed by a car while walking on Halloween night than at any other time of the year, according to a study by Safe Kids USA. Such tragedies are often preventable. Parents can make sure that costumes aren't too long, shoes don't make a child prone to tripping and masks don't restrict their vision. And parents of young children should accompany them on the walk around the neighborhood to keep them safe. "A lot of kids don't know the right...