Word: making
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Dates: during 2000-2009
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...Central Bureau of Investigation (CBI) released findings that show the alleged fraudulent accounting and embezzlement was far larger than originally thought. Raju and nine accomplices skimmed some $2.5 billion from the company, according to CBI investigators, funneling the money into a collection of assets and property that could make even a profligate Bollywood star blush...
...Crazy talk, I know. Where is this coming from? Well, it began with some reading I've been doing about the trade-offs we make for ultra-cheap goods-the child workers in Bangladesh who sew our clothes and brush their teeth with ash since they can't afford toothpaste, the oceanic dead zones that come with $5 factory-farmed salmon filets. They're the sorts of stories that make a person think that buying carts full of cheap stuff-ensuring the production of even more cheap stuff-shouldn't be the social goal we've made...
...long they expected any of their stuff to last. For that's the other big trade-off we make for low-priced goods-often cheap simply means cheap. Shell likes to tell the story of how she once bought three blenders in quick succession; the flimsy blades were no match for the ice that goes into smoothies. When "low cost" is the marketing trope we most respond to, quality easily falls by the wayside. And that state of affairs, Shell concludes based on the response to her book, bothers no one as much as the less affluent people who inexpensive...
...sign of this trend: PayPal reported a 25% increase in the dollar volume of sales on Thanksgiving Day from the same day a year ago, according to Amanda Pires, senior director at PayPal. The online pay site is used by consumers to make purchases at online retailers and at its sister site, eBay. (See the best tech gifts...
That knowledge also helps the brain figure out how much pleasure it can expect from future experiences and, therefore, influences virtually any decision you make about what you might like or not like: whether you should buy the red shirt or black one, whether you'll enjoy watching Top Chef over Mad Men, whether you should leave your job or whether you should move in with your boyfriend...