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...great national food, the hamburger, which is after all what brings us all here today. I don't think I have enough words to declare my love for the burger. I know you always take pains to say hamburgers because you're a purist. But I think you can make anything you want into a burger. I love tuna burgers, veal burgers, beef burgers. [Laughs...
...same time, you see a countervailing tendency. If you look at the Burger Bash here, no one is making Sriracha burgers or whatever ... People say that Morimoto has the best burger, but 9 of 10 are using a squishy bun, yellow square cheese and regular meat. You know, I think there's a lot of creative burgers there - burgers that mix slow-cooked meat or shredded meat. I'm still going to do a burger joint, as soon as I can find the right space. I'm working really hard on it. I want the burger to be classier...
...seen as worse than losing the ability to spend more than what was in your bank account. But falling housing prices, loan-modification programs and restricted credit have changed the calculus of what debts get paid first for many Americans. What's more, the recent credit-card reforms might make it more attractive for more consumers to put their credit cards before their home loan...
Also reshuffling consumers' debt priorities is the fact that loan-modification programs are making it more likely that consumers will be able to keep their home, even after they have missed some payments. Many banks, too, have cut back on credit-card lending, lowering limits and canceling cards of borrowers who are behind on their payments. Consumers, though, have come to rely on credit cards, especially in the bad economy, to help them make everyday expenditures. So the need to protect those cards has leapfrogged ahead of the desire to stay in a house...
...were inspired to make this film after reading Fast Food Nation. How were your expectations of the industry different from what you eventually learned? I had wanted to do a documentary on Fast Food Nation, but people said, Wasn't the Morgan Spurlock film, Super Size Me the documentary [version]? So it became important for me to make a film about how the whole supermarket has become industrialized like the fast-food system. On one level, we're spending less on food than at any time in history, but it's coming to us at a very high, unseen cost...