Word: making
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...department, a place where mad scientists get to fiddle with toys and produce one or two breakthroughs a year. Coudreaut and his staff of 16 consider approximately 1,800 ideas for new menu items each year, but only a couple - or in an atypical year, as many as five - make it onto the menu. Few stay permanently...
Building a Better Big Mac Of course, this is still McDonald's, which means Coudreaut's food must eventually be so simple that a high school dropout can make it. And so, culinarily speaking, McDonald's moves in baby steps. Before Coudreaut, the company had never asked its cooks to brush a glaze onto a chicken breast before setting it on a salad. Now glazing the chicken is standard, which is one reason the salads taste so much better...
...think there is such a thing as a rational market? -Femi Awolusi, Denver I believe in markets, but I don't believe that you can have unregulated, unfettered markets. Since the beginning of time, they have been prone to excesses. The key thing is to make sure we have a regulatory system that can evolve with the markets...
...alderman to President, was expected to have a crime-fighting agenda, yet many experts despaired of solutions. By 1991, the murder rate in the U.S. reached a near record 9.8 per 100,000 people. Meanwhile, criminologists began to theorize that a looming generation of so-called superpredators would soon make things even worse. (See the top 10 crime stories...
...reward responsibility. Some optimists theorize that crime rates might continue to drop in coming years as police pit their strength against a dwindling army of criminals. In his recent book, When Brute Force Fails, UCLA's Kleiman argues that new strategies for targeting repeat offenders - including reforms to make probation an effective sanction rather than a feckless joke - could cut crime and reduce prison populations simultaneously. Safer communities, in turn, might produce more hopeful and well-disciplined kids. It's a sweet image to contemplate in this sour era, but a lack of jobs is a cloud over the picture...