Word: mala
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Dates: during 1940-1949
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...have only one face and we might as well do something with it." The speaker, Polish-born Mala Rubinstein, niece and operations chief to Cosmetician Helena Rubinstein, last week gave Manhattan's WPIX televiewers the lowdown on how to make...
...camera showed Mlle. Mala, a pretty actress named Irene Champlin and a Rubinstein operator named Nicky. "I am ready for the new look in make-up," Irene announced. But before going to work on the skin Mlle. Mala gave Irene a "person-alysis" (standard Rubinstein treatment). "If you want to be a good actress," she said, "concentrate on it. Without hard work we just achieve nothing." Delivered of this thought, Mlle. Mala told Nicky to "oval out [Irene's] jaws . . . utilize the cheekbones . . . bring more personality to the eyes . . . give the lips a little bit more luscious look...
After the program, Mlle. Mala stated a few general rules for television makeup. Men should first shave, then apply a foundation cream tinted to suit the complexion. Eye shadow and eyelash cream are also important. Mlle. Mala thinks it is too bad that most men shy away from makeup. Women need a dark foundation to disguise "blotches and blemishes," plenty of shadow for double chins, two different shades of brown powder on the cheekbones, non-running mascara on the eyelids, a touch of eyebrow pencil. Lipstick depends on lighting: Mlle. Mala wore blue on her first TV appearance, last week...
Strakova Akademie in Prague's sleepy, baroque Mala Strana (Little Town) had been a school for young nobles under the Habsburgs and a Gestapo court under the Nazis. Last week it had a new tenant. Out of its modernized office suites walked mousy-looking Social Democrat Premier Zdenek Fierlinger, to be Vice Premier of Czechoslovakia. In came tough-looking Communist Vice Premier Klement Gottwald to be Premier...