Word: malawi
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Dates: during 2000-2009
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...outlets around the world announced that Madonna was reinventing herself, yet again. Although she has not abandoned using sex and religion to get attention, she has found a new way to drum up record sales: charity. The former material girl was to adopt a one-year-old boy from Malawi, an African country with one million children orphaned by the AIDS epidemic.Only 24 hours after this story broke, however, Madonna’s publicist insisted that the performer was not so much adopting one child but “kind of adopting an entire country of children...
...won’t seem so harmless when they snatch up your job at Citigroup. If you happen to enjoy improving the lives of others, that’s great, but never lose sight of the bottom line that if you haven’t built a school in Malawi by the time you graduate, you’re falling behind...
...Madonna, resting before a London concert. "I've been doing bits and bobs about it, and I suppose I was looking for a big, big project I could sink my teeth into." The "better perspective" she attributes to Kabbalah, the study of Jewish mysticism. Her co-founder in Raising Malawi, as her new organization is known, is Michael Berg, the head of the Kabbalah center in Los Angeles and one of the driving forces behind the practice's growing popularity. The Malawi care center--which will be a day camp for orphans whose relatives can take them in but struggle...
...Malawi? It's a nation, after all, that used to enforce, by law, modest dress. Jeans on women are still considered by many to be unacceptable. It doesn't scream Madonna. But that didn't faze Victoria Keelan, the managing director of a Malawian agricultural-supply company, who got in touch with Madonna's Spirituality for Kids foundation a year ago. "She basically said, Look, things are crazy here," says the star, who has not yet adopted the argot of development experts. (Raising Malawi is probably the only aid organization with a staff member who would describe some poorly built...
...endless line of "celanthropists" who have been trying to nudge some of their limelight onto the situation in Africa. And her protestations that "this is why I am famous, so that I can help people," do nothing to stop skepticism. But Sachs, who will accompany her to Malawi in October, is not among the cynics. "Of course there are people who on a fling say something, but that's not what Madonna's doing," he says. "In the very noisy and complicated world that we have, people that reach large numbers of people, like Madonna does, have an extraordinarily important...