Word: malcolm
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Business correspondence should be simple and brief, Baldrige declares. She proudly reports that soon after her brother, Malcolm Baldrige, became Secretary of Commerce in 1981, he programmed the department's word processors to reject such business jargon as "to prioritize," "bottom line" and "impact" used as a verb. The smart business executive meticulously manages what may seem to be minor concerns. Writes Baldrige: "Details linked together create a strong, effective executive presence that propels an individual upward in his or her career...
...Most U.S. companies have traditionally been content to sell only in the domestic market and have rarely looked abroad for new business. Astonishingly, about 85% of all U.S. exports are produced by just 250 firms. American companies must learn more about foreign markets and how to sell there. Concedes Malcolm Stamper, vice chairman of Boeing: "Even if the Japanese completely removed restraints on U.S. imports, there would still be a trade deficit because we haven't done all our homework...
...jelly-bean psychologist of the Reagan Administration, Commerce Secretary Malcolm Baldrige, allows that his study of how his colleagues dip into the President's jelly-bean jar during Cabinet meetings goes on as before, "but it is not quite as much fun without Al Haig...
...restaurants say that the arrives are influencing American dining habits with their Continental nonchalance. They give a cursory glance at the bottom line on the bill, and seldom practice power lunching and power tripping. On a recent Wednesday, Manhattan's superswank Le Cirque played host to Richard Nixon, Publisher Malcolm Forbes and Chris-Craft Chief Herbert Siegel all at the same time. "They all looked at each other," recalls Italian Owner Sirio Maccioni. "Maybe they were thinking, 'Do I have the right table?' I could put Mr. (Giovanni) Agnelli (whose family controls Fiat) anywhere. Europeans might complain about the food...
Mikhail Gorbachev may not want a summit meeting with Ronald Reagan just yet, < but the Soviet leader sat down last week with U.S. Commerce Secretary Malcolm Baldrige, who arrived in Moscow for the highest-level U.S.-Soviet trade talks since 1978. Gorbachev told Baldrige it is "high time to defrost the potential of Soviet-American cooperation," but he blamed the limited trade between the two countries on what he called Washington's discriminatory policies and interference in internal Soviet affairs. Afterward, Baldrige emphasized that improvements in trade "will depend on parallel improvements in other aspects of our relations...