Word: malcolms
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...Heaths trumpet the notion that certain ideas are "sticky"--a term plucked from The Tipping Point, Malcolm Gladwell's tome about how ideas and behaviors catch on in society. Gladwell, whom the Heath brothers revere, writes about "the stickiness factor" but never fully fleshes out what makes an idea sticky. That's where Chip and Dan come in. Finding insight in fields as disparate as psychology, politics, screenwriting, economics, folklore and epidemiology, they deconstruct sticky ideas--from Bill Clinton's 1992 campaign classic "It's the economy, stupid" to the way Jane Elliott taught the civil rights movement to third...
...Thomas C. Schelling, a 2005 Nobel-prize-winning economist and distinguished university professor emeritus at the University of Maryland, wrote “Micromotives” in the late seventies to explain collective human behavior. The book, comparable to Malcolm Gladwell’s recent work “The Tipping Point,” was revolutionary at the time and was praised accordingly...
...Steven Levitt’s “Freakonomics,” which tells about the application of economic studies to real life problems, found success with critics and the bestsellers list. Or consider the wild popularity of the Malcolm Gladwell books “The Tipping Point” and “Blink...
Last fall season, it was all about pushing the envelope: threatened by cable and the fragmented audience, the networks launched a set of risk-taking programs - "Action," "Freaks and Geeks," "Now and Again" - which, with the exception of "The West Wing" and "Malcolm in the Middle," pretty much bombed...
...Tucker (NBC, 8:30 p.m.) Let it not be said that this story about a hormonally charged boy and his wacky family is an unoriginal rip-off of "Malcolm in the Middle." No, in an innovative twist, the makers of this sitcom deftly took out everything imaginative, funny and good-hearted about "Malcolm," replacing it with insult comedy and erection jokes. As the title child, Eli Marienthal is the most irritating kid on television since Hallie Eisenberg made her first Pepsi commercial. If this series lasts more than two episodes, somebody needs to be horsewhipped...