Word: maleness
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Dates: during 1990-1999
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...idea of exclusion from Lamont] was very amusing to us, and did not loom particularly large as a significant barrier, just another of those annoying little things that showed that we were really 'guests' and not entitled to the run of the place, as our male classmates were," she says...
...when women reach menopause, the loss of estrogen accelerates the deterioration of bone mass. Nothing so dramatic happens to men at that age, but psychologically it's a good opportunity to get them to modify their diets. It is hard to get a 30-year-old male to change his eating habits to reduce his risk of prostate cancer 20 or 30 years hence. But a 50-year-old, aware that men not much his senior are dying, is more likely to pay attention...
...humor--combined with pictures of women in the sort of bathing suits that would remain on for a millisecond were they ever deployed for actual bathing--that typifies the new breed of men's magazines, among them Gear and Maxim. The latter has become so popular with its twentysomething male audience that it recently spawned an even more vulgar offshoot called Stuff. Stuff endorses products like Belcher soda and flaunts cover lines that leave no doubt about how far the magazine will go to capitalize on feelings of hostility men may possess toward the opposite sex--"A Grizzly Tale...
...printed page. If lughead chic is the reigning ethos of men's periodicals, it is also spreading its reach further into the culture as an increasingly dominant force on cable TV. The cartoonishly staged wrestling programs airing on USA, TNT and TBS continue to draw millions of young male viewers, occupying a majority of the top spots on lists of cable's most watched shows. Next month the FX channel will launch The Toughman Championship Series, a program that will pit real-life paunchy men against each other in purportedly unscripted boxing matches. Since January, TNN has offered RollerJam...
...could try to make the contrarian argument that the ghettoization of crude male programming on cable television represents some triumph for feminism, however minuscule. But what the trend really signals is a feverish effort on the part of cable enterprises to reach a segment of the population not yet served by its own self-identifying slice of not-very-good television entertainment...