Word: malenotti
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...wore Belstaff in The Great Escape, Che Guevara wore it on his famous ride through South America, and racing champions like Sammy Miller were staunch supporters. In the '90s, under the threat of financial demise, Belstaff was saved by Italian racer, motorcycle designer and fan of the brand Franco Malenotti. Economic concerns eventually forced the company to relocate to Italy, but loyalist Malenotti, by transplanting the factory boss from Britain and continuing to use English materials, has ensured that the label's craftsmanship and quality continue to ride...
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