Word: maling
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Dates: during 1960-1969
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...traditional separation of male and female roles has been based on male responsibility for economic welfare and social status, the relation of the family to the external society, and female responsibility for household functions and child-rearing, the internal maintenance of the family. Freud's concept of two principles of mental functioning, the pleasure and reality principles, is useful here. Freud noted that individual development was governed by the pleasure principle, and the development of civiliza- its perpetuation. He postulates the development of this insight into a new modality of cognition which he calls "organic knowledge." Like Laing's tion...
...dichotomies is interrelated. The reinterpretation of the inner life with the now predominating outer life will require the resurrection in all men of the sensitivity to the immediate environment and to the self which have been largely relegated to the female sex and to artists during the male striving for the domination of the human and physical environment. In mankind's fulfillment, make and female, and outer and inner will no longer be polarized extremes but will be opposite directions serving as references on a continuous psychological and social field...
...center. Roth's humor--which pervaded his early short stories only to be swamped and reduced to little islands of comic vignettes in the two novels that followed--is back on center stage where it belongs. Roth uses it to light up his portrait of the archtypal American male Jew. It's as if Roth is sending up a nine-foot menorah in the middle of Fourth of July fireworks, a dazzling display of verbal pyrotechnics and ethnic humor...
...only a probing action, but it shook the very foundations of the fortress. Since 1907, the Oak Room of Manhattan's venerable Plaza Hotel has been an all-male bastion for three hours every weekday at lunchtime. Until last week, that is, when 15 members of the National Organization for Women, led by that superfeminist Betty Friedan (The Feminine Mystique), 47, demanded entrance on the ground that their civil rights were being violated. Five of the ladies actually managed to brush by a Plaza assistant manager and the maitre d' to capture a center table. But then they...
Girl-to-Girl Tone. When Papert, Koenig, Lois Inc., a Manhattan ad agency, first got the assignment to handle Pristeen, a group of male copywriters went to work, but their efforts did not quite capture the right girl-to-girl tone. The agency then turned to Peggy Prag, a late-thirtyish creative supervisor who spent six months devising the current approach. Though she found that she could "discuss the vaginal area just like automobiles or detergents" in agency conferences, her own copy clung to euphemisms, at least at first. Market research, including a nationwide survey of 1,200 women, showed...