Word: malle
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Dates: during 1950-1959
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...said that it was also studying the ads of American Tobacco Co. (Lucky Strike), its subsidiary American Cigarette, & Cigar Co. (Pall Mall), and Philip Morris & Co., and might bring cease & desist orders against them. FTC investigators have found, for example, that despite claims of being "easier on the throat," king-size cigarettes (such as Pall Mall) actually contain "more tobacco and therefore more harmful substances" than are found in an ordinary cigarette...
...Hahn had proved himself so able a booster of sales that Hill moved him into the presidency of American's biggest subsidiary, the American Cigarette & Cigar Co. There, Hahn took on American's new, king-sized Pall Malls and pushed them so vigorously that they started a U.S. fad for longer cigarettes. In ten years Hahn has pushed Pall Mall from eighth place to fifth-in all U.S. sales, according to trade reports. Even last year, when Lucky's sales slipped, Hahn boosted Pall Mall's 21.4%. Directors hope he can do the same for Lucky...
...greying member of London's Savage Club looked out on the bedecked and crowded Mall, slowly shook his head and muttered: "I don't like it at all. The last time a French President paid a state visit to Britain was in 1939, and the time before that...