Word: malle
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Dates: during 1980-1989
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Many merchants and managers feel that the mallalready has an image as offering expensive,upscale merchandise. The mall boasts an "uppercrust selection of shops" says Tim Giarrosso, whoworks in Christmas Secrets, a seasonal shop. Themall seems to attract customers who shop the upperend of posh Brattle St. in stores like Ann Taylorand Crate and Barrel, says Venti, of thePapermint...
Within the mall itself, management is in theprocess of choosing two retailers to fillvacancies, and the three which are occupied onlytemporarily. The Harcus Gallery and ChristmasSecrets are two short-term businesses designed toattract customers as well as test what types ofmerchandise are well received, Moore says. HarcusGallery sold out its first show and ChristmasSecrets was asked to return this year after lastyear's season, he says...
...August, Boston Magazine awarded CharlesSquare "Boston's Best Kept Secret" in its annual"Best of Boston" awards issue. Several stores inthe mall were honored with special awards, such as"Best Accessories" to Honore jewelry store, "BestPaper Goods" to the Papermint, "Best NighttimeBar" to the Ocean Club's Regatta Bar for thesecond year in a row, and "Best Christmas Party"to the entire mall, also for the second year in arow...
Because of their successes, both Zabin's, achildren's clothing store, and Talbots haveexpanded into the mall...
Retailers cite the underground parking garageand the proximity of Charles Hotel as enhancingsales. The validated parking is a "big help" inattracting customers to the mall, says Hochman."We get a lot of tourists from the hotel," saysGlidden of Banana Republic