Word: malle
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Dates: during 2000-2009
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...peak capacity. Congress is frantically stacking pet projects into a trillion-dollar tower in hopes that--by painting the word stimulus down the side--it will lift off like an economic rocket. There is no Plan B. The hero of recessions past--the American shopper--has left the mall. For the first time in its history, the National Retail Federation predicts consumers will actually spend less over the coming year. Super Spender can't save the day when stuck in the unemployment line...
Festivalgoers empathized in Telluride and Toronto. Critics, then art-house fans, then the mall rats, cheered it throughout North America. The title has entered pop culture, with Jon Stewart on The Daily Show referring to Rod Blagojevich, the mop-top governor of Illinois, as "Scumdog Million-hairs." Now Hollywood's élite has joined the chorus. And our industry savant doesn't believe the negative press from India will hurt Slumdog's Oscar chances. Slumdog, he says, "will win everything of substance...
...Well, yes, actually, he did misinterpret the Games' cultural significance - namely, that they came at a moment when a good chunk of young people were getting a little bored with football and baseball, while even more were on skateboards practicing their Ollies in mall parking lots across the country. ESPN spent a reported $10 million on the 1995 X Games, drawing some 200,000 spectators to the competition held in Rhode Island. Hailed (by ESPN) as a huge success, the Games, originally planned to be biennial, were quickly rescheduled to be held every year. In 1996, marketers promoted the remonickered...
...With hope and virtue, let us brave once more the icy currents, and endure what storms may come,†Obama told a crowd of well over one million people who packed the National Mall to witness the inauguration...
...Barack Hussein Obama, do solemnly swear ..." Well, nothing was more stunning and cathartic than those few words. Not the remarkable American diorama - in all its polychromatic wonder - spread out for miles on the National Mall in Washington. Not the clear, sober cadences of our new President's Inaugural Address. Not the prayers and tears, the unstoppable smiles and barely controlled giddiness of what may have been the happiest crowd ever to grace the nation's capital. A man named Barack Hussein Obama is now the President of the United States. He came to us as the ultimate outsider...