Word: malle
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Dates: during 2000-2009
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...firmly planted in the past. To prepare for the millions who will descend on Washington to experience Obama’s powers of renewal, FM brings those lucky enough to be in the Registrar’s good graces a map to navigate the crowds, balls and bars. National Mall: For the first time ever the entire length of the National Mall will be opened to the public during the inauguration. Formerly a staging ground for the day’s parade, it will be flanked on either side by giant TV screens allowing everyone to view the swearing...
...Well, of course we're having an event - it's the Inauguration. What Renuart means is that he's prepared should terrorists strike while perhaps 2 million Americans jam together on the National Mall next Tuesday. "We ought to be prepared to respond if something does happen that requires the Defense Department to provide support," he said, for "an event this visible and this important and this historic." (See TIME's Person of the Year, Barack Obama...
...Four subway stations near the Mall will be shut down during the festivities, and the subway system - which is likely to be overwhelmed - is encouraging passengers to carry as little as possible so left-behind items don't trigger police alerts. "On Inauguration Day," the system adds in a final indignity, "all Metrorail station restrooms will be closed for security reasons." (Luckily, the subway is setting up 146 porta-potties near its stations, and 5,000 will be located on the Mall and along the parade route...
While you can clothe your character in free off-the-rack stuff, Sony clearly hopes you'll spend real money to buy virtual outfits from the likes of Diesel, which will have a store in the virtual mall. Sony has a number of partner relationships already in place. You'll be able to buy furniture from Ligne Roset to outfit your apartment, quaff virtual Red Bull or watch a movie trailer (and maybe the whole thing someday) at the virtual cineplex...
...world Second Life has done. The past five years have been all about putting the users in control, which is especially smart in a place many people gather. To succeed, Sony needs to understand that an avatar's virtual Home ought to be his castle--not just Sony's mall...