Word: malle
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Dates: during 2000-2009
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Thus does the Disney ship set its new course. There's no telling if Chicken Little will be a hit that convinces Wall Street and mall rats alike that the old studio has a brand-new bag. It has a lot of catching up to do. Sony's animation division will release its first CG feature, Open Season, in 2006. Blue Sky and DreamWorks aren't going anywhere. And Pixar would be a fierce competitor. But if Disney thrives in CG, a little chicken shall lead it. And from now on, they hope, the sky's the limit. --With reporting...
...Bath & Body Works (BBW) retailer 21/2 years ago, he was a career consultant who had never held an operational gig in corporate America. The $2.2 billion company, a division of the Limited Brands, instantly became a real-time laboratory for Fiske's ideas. He set about morphing the shopping-mall staple of down-home goodness and gingham into an upscale yet affordable beauty boutique--a perfect example of a new category of consumer goods that falls somewhere between mass market and prestige. That's why Fiske, a boyish-looking 43-year-old in a dark suit, is at the Hudson...
...billion retailer largely on the premise that people are willing to pay more for perceived quality. In the 1960s, when middle America bought clothes at department stores, Wexner started a boutiquey chain of shops called the Limited. But now that competitors have flooded the specialty apparel scene and mall fashion has gone commodity, Wexner is changing his game, looking for growth from personal care at Bath & Body Works, from lingerie at Victoria's Secret--which is undergoing aggressive expansion of its own--and from accessories at Henri Bendel. (To understand the reason for this strategy, look no further than...
...essentially commodities (coffee, sandwiches, vodka) by convincing the mass market that it needs a better version (Starbucks, Panera Bread, Grey Goose). Scarcity is stripped from the equation: in the new luxury math, there is a Starbucks on every corner and a Bath & Body Works in every suburban shopping mall...
Maria Sharapova fibs. "I'm just a normal girl," she giggles. Sharapova, 18, the blond, leggy, Russia-born, Florida-raised tennis pinup is the No. 1--ranked player in the world heading into next week's U.S. Open. Sure, like a normal girl, Sharapova is a bit of a mall rat. But a normal girl doesn't morph into the highest-paid female athlete on the planet in one year. She doesn't have a corporate sponsor like Motorola throw her 18th-birthday party at a swank Manhattan nightclub, pack it with 500 people and hire Maroon 5 to rock...