Word: malled
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Dates: during 2000-2009
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...Harvard University Police Department (HUPD) officer discovered a group on the Science Center mall handing out literature and brochures. The group was asked to move on. After packing up their things, they left...
...peddles clothes, but Abercrombie & Fitch sells a technicolor teen lifestyle--one of the reasons it is the brand of the moment. At A&F headquarters near Columbus, Ohio, retailing has become akin to moviemaking. The theme is popularity, and it's packaged, marketed and playing at a mall near you. Every flannel and fleece pullover is choreographed to present the appearance of effortless cool. Yes, the tag on the $59.90 paratroop pants proclaims that they've been TESTED, but that's a prop, part of the romantic retail fantasy. "You buy into the emotional experience of a movie," says...
These auteurs are so confident, they show up even when their work is rejected from the official festival. They stand on the town's main thoroughfare pestering passersby to see their films. They rent out mall storefronts for showings. I saw one director projecting his movie onto a snowy hillside. Another was sneaking a tiny TV into parties and showing his trailer under his trench coat--which, as it turned out, was actually a more unsettling experience than if he had just been naked. There was a director with a sign reading WILL WORK FOR DISTRIBUTION. And in a move...
...truthfully, I am exactly like you. Two years ago I was the bartender that would have given you your Budweiser - don't treat me any differently just because my day job has changed. I'm trying to give the more down-to-earth vibe. I'll go to the mall, and I'll have 20 minutes to do Christmas shopping, and I just won't have time to be a celebrity. But people will hoard around me, and think I'm a jerk because I simply don't have time to sign autographs. I want to be like, dude...
Congratulations would be a waste of time, however. Some of those "satisfied" shoppers may have been willing to put up with a few snags because they were spared a trip to the mall. After all, the leading reason people shop online is to avoid crowds. More important, today's online shoppers have seen what a three-year veteran like Amazon.com can do. They recognize a good site and good service. And they will expect the same and more from everybody else. E-tailers who want to survive long-term will have to do better. Much better...