Word: malling
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Dates: during 1960-1969
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...with an invitation to let themselves go. Exactly 581 posters bearing inscriptions were returned to us, and duly examined by expert judges. Winning exhibits are now on display in New York's Grand Central Station. Naturally, many have an advertising slant: "The White Knight cheats at polo," "Pall Mall can't spall," "Avis is Hertz's Newsweek" "Xerox never comes up with anything original," and "I dreamed I could wear a Maidenform bra-Twiggy."." There is also the one about the two effeminate Braniff pilots, one of whom says to the other: "Look, Tony, you promised...
...firm has since November been working full time dreaming up design ideas for the neighborhood (one far-out possibility: enclosing a mile of elevated line inside a high-rise commercial complex, burying the heavily traveled truck route that runs under it, and turning the ground level into a pedestrian mall...
...Pall Mall pioneered the popular-price "luxury-length cigarette" in March 1966, and was followed last fall by Benson & Hedges. The two caught on so well that other companies that had been considering the longer cigarettes rushed their brands into distribution. Along with Pall Mall, the American Tobacco Co. brought out Colony in the 100-mm. length; American is now test-marketing Tareyton, Lucky Strike and Fifty Fifty in that size. P. Lorillard Co. introduced 100-mm. Spring and York and is testing its best-selling Kent in the supersize. Liggett & Myers now has menthol L & Ms in the longer...
...Benson & Hedges 100s." On the other hand, "You'll never have to worry about lighting your nose." And Benson & Hedges 100s offer "three puffs, four puffs, maybe five puffs longer than king size-depending upon how you puff." As a result, Benson & Hedges have edged ahead of Pall Mall as the biggest 100-mm. seller, according to John C. Maxwell Jr., a Manhattan analyst whose statistics on cigarette consumption are the industry's most expert...
...abstract sculpture designed by New York's José de Rivera, 62, and executed with the aid of fellow New York Abstractionist Roy Gussow, 48. In terms of institutional oneupmanship, the work gives the Smithsonian the distinction of placing the first abstract sculpture on the capital's Mall, which will eventually be blooming with them: Hostess Gwen Cafritz is donating an Alexander Calder stabile-mobile that will be installed in midsummer, while the Hirschhorn Collection is planning to install a whole garden full of modern works from Rodin to George Rickey...