Word: malling
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Dates: during 1960-1969
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Pedestrian Mall...
Coupons for Cash. Most prolific of all is the American Tobacco Co. (Pall Mall, Tareyton, Lucky Strike). Vowing "total war" to capture R. J. Reynolds' lead, American President Robert B. ("Barney") Walker, 53, has launched 20 new brands since he took over the company in mid-1963. Pall Mall, the leading non-filter, now comes in filter and menthol versions, as do Luckies. The company's Waterford boasts a moisture-laden filter, Sweet Caporal has an old name with a new tip, and Colony offers coupons exchangeable for cash or trading stamps. Among other brands being tested...
...launched Prince Albert pipe-tobacco cigarettes to match American's Half & Half filters, but dropped the brand as a failure. The main event is a new turn in the 40-year rivalry between Lucky Strikes and Reynolds' Camels, which are now the second-ranked nonfilters (after Pall Mall). Camel filters were introduced this year to compete with American's fast-growing Lucky filters, and a menthol version is ready to take on Lucky Strike Greens...
Outside the chamber, Whitlock said that Harvard will honor Vellucci's request despite the lack of a public announcement. He noted that the University will give the mall to the City after completion, and Cambridge could have named it for Kosciuszko then if Harvard had refused...
After the meeting, Vellucci said that he had also asked that the stone tablet be moved to Cambridge Common until mall construction is done...