Word: malling
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Dates: during 1960-1969
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...being just as aggressive for next season. Reynolds Tobacco (Winston, Salem, Camel), which is the TV industry's third-largest sponsor, plans at least to equal the more than $42 million it has budgeted for broadcast advertising during the current season. Admen expect that American Tobacco (Pall Mall, Lucky Strike) will spend about the same as last year: more than $26 million. Liggett & Myers is also holding the line on TV. Some of the companies have been negotiating for "getting-out clauses" in their TV contracts just in case cigarette ads are somehow restricted, or are required to carry...
...however, should be short lived. The Bank of America and Atlantic Richfield Co. have just announced plans for a $140 million office and shopping-center complex that will be 47 ft. higher. The project's twin, 52-story towers will rise 667 ft. above a block-square landscaped mall. "We've needed a downtown since World War II," says Louis B. Lundborg, the Los Angeles-based chairman of the Bank of America, "and now we're getting...
...help make it so, Dayton's joined with other Minneapolis merchants last fall to develop a downtown shopping mall, graced it with a "mobile-stabile" Alexander Calder sculpture and remodeled its main store so that passersby could look directly into colorful boutiques rather than at mere window-display manikins. For the past two Christmases, it has outfitted the store's 12,000-sq.-ft. auditorium with a $250,000 "Dickens Village," complete with two-story, thatched-roof buildings and animated figures of Scrooge, David Copperfield and Oliver Twist. It recently staged an extravaganza for college-age youths, featuring...
...member of Lady Bird Johnson's committee to beautify the capital, and Interior Secretary Stewart Udall's man on the spot to improve the Mall, Owings also rides herd on the committee to redesign Pennsylvania Avenue from the White House to the Capitol ? Washington's "grand axis" in Pierre L'Enfant's original scheme. Appointed to the committee by John F. Kennedy in 1962, the architect has moved his bulldozer capabilities into high gear, taking every available scrap of power "on the theory that if I was not supposed to have it, someone would tell me." President Johnson helped...
...Marlboro Country, are among the more mindless on TV.* Now they are engaged in a dreary interior dialogue. In reply to Chesterfield's joshing boast that its 101s are "a silly millimeter longer," Winston Super Kings scoff: "It's not how long you make it." Right, says Pall Mall 100s. What counts is whether you're "longer at both ends." Going everybody one less, Player's cigarettes is currently marketing a new brand in Canada that is "five millimeters shorter" than regular size, which means that "you smoke a little less, you pay a little less." If that doesn...