Word: malling
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Dates: during 1960-1969
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...Harvard student, who described himself as an "apolitical hippie," sat outside the Mall Entrance in the cold night until 6 a.m. Sunday. Late Sunday afternoon, he was speaking in a hoarse crackle, his hands still frozen-pink. He was a changed man politically: "You get there and you see someone get his head split open for nothing. You can't leave. You've got to sit there, to do something. That's when you become committed...
...whole spirit of the confrontation changed when some 500 demonstrators broke through the line of MP's from the North and raced toward the Mall entrance. While only two or three of the demonstrators actually made it to the door, hundreds of them sat down near the entrance. A number of them were lugged off to paddy wagons. Those who remained, still hemmed in by the MP's began to settle down for the night. By then, many of the reporters decided that the action was over and that they had worked a full day. But in truth the violence...
Since 100-mm. cigarettes were introduced last year, they have won an unexpected share of the $8 billion US cigarette market. Pall Mall and Benson & Hedges, the first two brands to turn to the super-king size, had only 2% of total cigarette sales at the beginning of this year. Now, 20 different 100-mm brands, backed by heavy advertising have almost 15% of the market, or $1 billion worth. Much of the gain came at the expense of 85-mm. filters...
...switching advertising money and marketing emphasis toward the new long size as rapidly as they can. So many brands have appeared, however, that the tobaccomen have been forced to reach for gimmicks. Benson & Hedges grabbed an early sales lead by means of commercials that lampooned longer length. Pall Mall responded with a "seven-minute cigarette" campaign. Introducing its Century Great Lengths, P. Lorillard capitalized on the fact that the name on the pack disappears when the cellophane outer label is crumpled. Lorillard advertising refers to the cigarette as the "whatchamacallit...
...week, completing the first step of a project that may rank as one of the biggest land developments in the U.S., the Irvine Company opened a $20 million, 75-acre super shopping center called Fashion Island. The center embraces 56 handsome stores strung along a broad, tree-lined pedestrian mall overlooking the Pacific. Aiming at well-heeled shoppers from suburban Newport Beach and Balboa as well as Los Angeles, Fashion Islanders expect to ring up sales of $35 million a year...