Word: malling
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Dates: during 1990-1999
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...Yale] would be trading tradition for...another mini-mall," he said...
...late October, Penn saw a poll finding that people thought Clinton had taken more money from foreign sources than had Dole. It wasn't true, and it represented a possible opening for Dole. Penn preached aggressive counterprogramming. He began mall-testing a devastating anti-Clinton spot made by Knapp showing a smiling Clinton among Indonesian fat cats. The tag line was, "The President says he did nothing wrong. But isn't the test of a President doing what's right?" This time, they did not make the mistake of showing it to the boss...
...Clinton team's second air attack was launched in August, when the consultants began broadcasting some very tough spots attacking the G.O.P. plan to trim the growth of Medicare. They had scrapped a set of even tougher spots, because they hadn't "mall-tested" well. In a mall test, which Penn had pioneered as a way of refining television ads for AT&T, Clinton spots would be shown to voters in kiosks set up in malls in 16 swing states. At the kiosk, a Penn and Schoen employee would ask a voter questions about his or her political affiliations...
...mall-test results for the first, hardest-edged Medicare spots reinforced Penn and Schoen in their belief that the G.O.P.'s position on Medicare had to be exploited without resorting to class warfare. They were latecomers to the value of using Medicare against the Republicans, a position that Stephanopoulos and others, using surveys by D.N.C. pollster Stan Greenberg, had been pressing for from the start. Penn and Schoen tested two sentences: "The Republicans want to cut Medicare so they can pay for a $245 billion tax cut for the wealthy" (the classic class-warfare argument) and simply "The Republicans want...
...individuals, respect for work and generous social programs. Minnesotans take care of their own--the top 78 of the state's companies contribute 5% of their earnings to charity--and citizens participate in their government via local precinct caucuses. It's the land of 10,000 lakes and the Mall of America, the home of the Mayo Clinic and the state bird, the loon. These days the state of moderate Hubert Humphrey is also home to one of the nation's most vociferous antiabortion groups, as well as its most liberal Senator...