Word: malling
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Dates: during 1990-1999
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Studio stores at the mall are gold mines...
...godchild: a cap with the Tasmanian Devil logo. More often, though, Bamberg shops for herself. "The themes here remind me of my childhood," she says, surrounded by icons of Bugs Bunny, Daffy Duck and the Roadrunner. "It's like looking in a museum. I never come to the mall without coming in here...
Analyst Isaac Lagnado of Tactical Retail Solutions, applying the common measuring device for retail success, says Disney's stores sell about $600 worth of product per sq. ft. per year -- 50% above the average take for a , prosperous mall store. Warner's figure is an even gaudier $750. The number may be skewed because the company's showcase stores at Caesars Palace in Las Vegas and on Fifth Avenue in Manhattan do business considerably above the Warner norm, but no one is complaining. Last Christmas, says Peter Starrett, president of Warner Bros. Worldwide Retail, "the Fifth Avenue store did twice...
...notion was anything but a sure thing. To make it work required a happy confluence of factors: a resurgence of appealing films like The Little Mermaid and Beauty and the Beast from Disney's cartoon unit, the company's revived marketing savvy under Eisner and the rise of the mall culture. "It's become instinctual for us," says Eisner, "that we do something either really, really big or really, really small. With these stores, we wanted to bring the Disney feeling into a mall environment but not try to dominate the mall...
Late Monday night, Harvard Real Estate removed the sign that had stood in front of Au Bon Pain since the Holyoke Center mini-mall opened last October...