Word: malling
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...first foam party experience was at a skeevy club on the top floor of a concrete shopping mall in Oxford, England. I was 15. It was the first and only time I was carded the entire summer. Along with a group of ten teenage Americans, I was asked to show identification, amusingly enough because they thought I was over 18. Embarrassingly, it was a teen-only night. As I sashayed among the soapy suds to Brit-pop, I couldn’t help but enjoy the blend of childhood and adulthood...
American car owners have a peculiar habit. When we walk out of a mall, blinking and dazed, and realize we've forgotten where we've parked, we scan the parking lot, keys in hand, and ask, "Where am I?" Where am I--because your car, in this country, is you. It expresses your aspirations, your taste, your social class and your virility (or your need to compensate for same). I learned this growing up near Detroit, where people lived for their cars--American cars!--and lived by the GM slogan, "It's not just your car, it's your freedom...
...Europe and the Indian diaspora in Britain and the U.S. Now Indi-pop is close to a critical mass in the U.S. The 2 million American Desis (mainly people of Indian and Pakistani heritage) have made it a burgeoning niche industry. But can it finally catch on in the mall theaters and dance clubs and living rooms of America? Will ya be with it, New York? New Orleans? Nebraska...
...same, for reasons anybody can understand, veterans have for years been looking for a large-scale acknowledgment on the Mall in Washington, the national memory bank where the Korean and Vietnam memorials stand. Later this month they will finally get one. On May 29 they will collect there with their families, former Senator Bob Dole, who co-chaired the memorial effort, and actor Tom Hanks, who spearheaded the fund raising, to dedicate the National World War II Memorial, a project that took 17 years. If only it had been worth the wait. That war remains the great hinge on which...
These days it's a bit, you know, common. "A generation ago, glamour was a distant relative with a lot of money and a questionable reputation," says Paul Leinberger of NOP World, a market-research firm. "Nowadays it's a personal decision, just a few dollars away at the mall." Glamour is no more the exclusive preserve of extraordinary women or even of traditional feminine beauty products like makeup, clothing and hair color. Welcome to glamour 2004, the marketing strategy. The idea is to cover mass brands with a thin veneer of glamour to differentiate them from the competition, regardless...