Word: malling
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...Yale] would be trading tradition for...another mini-mall," he said...
...late October, Penn saw a poll finding that people thought Clinton had taken more money from foreign sources than had Dole. It wasn't true, and it represented a possible opening for Dole. Penn preached aggressive counterprogramming. He began mall-testing a devastating anti-Clinton spot made by Knapp showing a smiling Clinton among Indonesian fat cats. The tag line was, "The President says he did nothing wrong. But isn't the test of a President doing what's right?" This time, they did not make the mistake of showing it to the boss...
...Clinton team's second air attack was launched in August, when the consultants began broadcasting some very tough spots attacking the G.O.P. plan to trim the growth of Medicare. They had scrapped a set of even tougher spots, because they hadn't "mall-tested" well. In a mall test, which Penn had pioneered as a way of refining television ads for AT&T, Clinton spots would be shown to voters in kiosks set up in malls in 16 swing states. At the kiosk, a Penn and Schoen employee would ask a voter questions about his or her political affiliations...
...Telecommunications Act of 1996, corporate giants like PrimeCo, AT&T and Sprint are racing to set up the networks of radio antennas that are required by the next generation of wireless communications services. Soon, enthusiasts promise, my neighbors and I will be able to stroll through a suburban mall--or a nearby forest preserve--while sending faxes, retrieving E-mail, even accessing the World Wide...
...individuals, respect for work and generous social programs. Minnesotans take care of their own--the top 78 of the state's companies contribute 5% of their earnings to charity--and citizens participate in their government via local precinct caucuses. It's the land of 10,000 lakes and the Mall of America, the home of the Mayo Clinic and the state bird, the loon. These days the state of moderate Hubert Humphrey is also home to one of the nation's most vociferous antiabortion groups, as well as its most liberal Senator...